YA Fiction: They drive the massive 'Queer Joy' and wholesome romance trends in YA, heavily influenced by TikTok (#BookTok) and transmedia streaming adaptations on platforms like Netflix.
Comic Strip / Graphic Novel: They drive the YA romance graphic novel market (e.g., Heartstopper) to engage safely with identity exploration and participate in digital fandom communities
Biographies & Books by Influencers/Celebrities: Because they are 'social bees' whose interests revolve heavily around people, their non-fiction titles of choice are written by or about the personalities they find the most inspiring, including YouTubers, TikTok stars or vloggers, alongside memoirs from A-list celebrities, activists and sportspeople.
Personal Development & Mental Health: This group has a strong drive for personal growth They actively seek out non-fiction books focused on personal development, building self-esteem, and mental health