Persona comparison
Pin up to four personas side by side to see how their drivers, formats, discovery channels and voice differ at a glance.
How to use Compare
- 1
Pin your personas
Head to the Personas page and click Pin to compare on any persona card or profile. Mix Adult, Children's and Adult Gatekeeper personas freely.
- 2
Open this page
Once at least one persona is pinned, it appears here as a column. You can compare up to four at a time.
- 3
Add or swap on the fly
Use + Add persona to open the picker, choose a category tab (Adult / Children's / Adult Gatekeeper), then click any chip to add it. Click ✕ on a column to remove.
- 4
Read across the rows
Each row is one attribute — drivers, formats, discovery channels, copy hooks, words to use, what to avoid. Scan across to see where audiences overlap or diverge.
Tip: the URL updates as you pin — copy it to share the exact comparison with a colleague. Clear all empties the board.
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