Early Learning & Activity Books: They view these formats purely as domestic management or travel-survival tools. They buy wipe-clean phonics boards, pull-tabs, and consumable sticker books to hit developmental milestones (like potty training) or to keep toddlers quietly occupied during stressful moments.
Non-Fiction / Reference for General Interest: They purchase puberty and growing-up guides as authoritative, shame-reducing manuals to hand to their tweens to privately navigate physical and emotional changes.
Children's Fiction & YA Fiction: They purchase confessional, diary-style fiction or unflinching contemporary YA as an emotional mirror to help their child navigate modern anxiety, friendship drama, or trauma. They also buy highly illustrated, low-stakes comedy fiction simply to get a reluctant reader off a screen.